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ON-DEMAND WEBINAR Strategy Execution is Change Management in Disguise


67% of companies are going to fail to meet their goals

Get the Slides and Video Recording


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Only 1 in 3 organizations will enable their teams to successfully execute process improvement, cost reduction, operational excellence and strategic initiatives this year. That means 67% of companies are going to fail to meet their goals.

To achieve their organizational goals, successful organizations have figured out how to navigate change management. No matter the type of project or initiative, these companies treat any kind of plan execution with a change management mindset.

In this on-demand webinar, Michael Brazukas of the Strategy Management Institute discusses how to leverage Kotter’s classic 8 Steps of Change Management as they apply to achieving more of your organization’s strategic and operational goals.

In this webinar, you will:

  • Explore how strategies represent different types of change
  • Understand the alignment between strategic planning and change management processes
  • Appreciate how to ‘fail-proof’ strategy deployments and execution discipline in your organization

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meet the Speakers

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Michael Brazukas

President, The Strategy Management Institute


Michael is recognized as a foremost expert on strategic planning, strategy execution and performance management for mission-based organizations and entities with complex governance structures. He has personally helped to develop strategic plans and implement strategy management approaches within NATO, the United Nations, the International Maritime Organization, the Inter-American Developmental Bank, the US Department of Interior and the US Army Medical Command.